Himanshu Bisht's profile

Snack Bar Packaging and Visual Identity

RichFlex™
Where the flavor drops and the energy pops!


Let me take you on a creative journey into the world of RichFlex™ - where energy, flavor, and pure awesomeness collide!

Brand Vision: RichFlex™ envisions a world where snacking is not only delicious but also a powerful fuel for an active lifestyle. We believe in providing high-quality, 100% natural energy bars that nourish your body, fuel your dreams, and make every day a flex-worthy adventure!

Brand Personality:
Bold & Energetic: RichFlex™ bursts onto the scene with vibrant energy, like a rapper dropping sick beats. We embrace bold flavors and vibrant packaging that exudes confidence and motivates you to conquer the world.
Fun & Playful: We believe that snacking should be enjoyable! RichFlex™ brings a playful twist to your routine, injecting a sense of fun and excitement into your snacking experience. Get ready for a flavor-packed journey that will keep you coming back for more.
Fit & Active: Our brand is all about promoting an active lifestyle and helping you achieve your fitness goals. RichFlex™ is the perfect partner for building muscle, maintaining good health, and giving you the energy to reach new heights. Flex those muscles and unleash your potential!


As the designer behind RichFlex™ energy bars, I embarked on an exciting journey to create packaging that exudes the brand's hip hop vibe. Embracing bold colors, playful typography, and dynamic illustrations, I captured the essence of RichFlex™ with every stroke of creativity.
To communicate the diverse flavors in a fun and engaging way, I crafted catchy taglines for each variant. These taglines not only described the taste but also evoked emotions and formed a memorable connection with the consumers.
The result? An energizing packaging design that harmoniously blends hip hop vibes, enticing flavors, and a focus on health. With RichFlex™, customers are invited to groove to the rhythm of life, embrace vibrant flavors, and embark on a journey of healthier living.
Join the revolution of energy, flavor, and vitality with RichFlex™ – the ultimate fusion of hip hop and nutrition. Get ready to unleash your energy, ignite your taste buds, and embrace a healthier, more dynamic lifestyle. Groove with RichFlex™ and experience the joy of guilt-free indulgence!

Snack Bar Packaging and Visual Identity
Published:

Owner

Snack Bar Packaging and Visual Identity

Published: